| 96% are satisfied with the magazine and enjoy reading GamePro |
| Income: |
| Median household income: $54,270 |
| System Ownership: |
% |
| PC |
77% |
| Microsoft Xbox 360 |
65% |
| Nintendo Wii |
60% |
| Sony Playstation 3 |
58% |
| Nintendo DS/Lite |
52% |
| Playstation Portable/PSP |
45% |
| Hours per week spent playing video games: |
| 75% play games 11 or more hours per week (mean = 19 hours) |
| Influence: |
| 92% give gaming purchasing advice to an average of 6 people a month |
| Game Purchasing: |
| On average they buy 10 games a year and spend $450 annually on games |
| Retail Locations in the last 6 months: |
% |
| GameStop |
69% |
| Best Buy |
48% |
| Wal-Mart |
36% |
| Amazon |
30% |
| XBox Live |
21% |
| Movies: |
| 86% have purchased a BluRay or DVD movie in the last 6 months. On average they purchase 12 movies annually |
| 45% go to the movie theater at least once per month |
| Technology Purchase Intent Next 6 Months: |
| 67% plan to purchase a desktop computer |
| 80% plan to purchase a laptop |
| 60% plan to purchase other consumer electronics |
Source: 2009 GamePro Reader Study, 12/09
